The University of Dundee’s Dental School secured the 14th Biennial Congress of the European Society of Endodontology for 2009 in Edinburgh.
This international conference has required a strategy that embraces world class research, to communicate the programme and activities of the conference to an international audience. The location was key to the strategy for design due to the historical and contemporary attractions of Edinburgh as Scotland’s capital city.
A branding strategy was implemented across stationery, literature and web development to promote and facilitate the conference, its speakers, and offer booking facilities online.