James Hutton Institute

Arc Visual designed and produced the Mylnefield Services Product Catalogue, which promoted the fruits and vegetables, scientifically developed by the James Hutton Institute, to farming producers. This required a clear hierarchy of information in which to communicate scientific information relating to the products. It was also the first opportunity to promote the newly formed James Hutton Institute, which was an alliance of the Scottish Crop Research Institute and the Macaulay Land Use Institute in Scotland.

As a result of this project, Arc Visual has worked with the newly formed Institute to promote the new brand through advertising and event literature.