North Sea Screen Partnerships (NSSP) is a partnership of 12 screen and local government agencies in 6 countries within the North Sea Region (NSR) – i.e. Denmark, Germany, [Netherlands], Norway, Sweden and the UK (both England and Scotland). NSSP is implementing an information and marketing campaign to the international media industry to help develop the industry in the North Sea Region and attract production and post-production. The aim is to achieve direct economic benefits by identifying and creating opportunities for regional media production companies and services and attracting production and expenditure by companies. Indirect benefits result from increased media exposure of the area and links with tourism.
Arc Visual Communications was commissioned to develop an identity for NSSP. The resulting identity uses a compass to visually communicate, in order, the countries involved. The colour coding has been aligned to a map that was also produced.