Arc Visual Communications has worked with Ninewells Medical School, and Stark Events to develop a brand and identity for ISAM Dundee 2015. Dr Alex Baldacchino, Division of Neuroscience at Ninewells and the University of Dundee’s Medical School, secured the ISAM (International Society for Addiction Medicine) conference for Dundee in 2015. The Congress and related activity required an identity and brand that promoted the human connections associated with drug and alcohol addiction and recovery.